About Me
Digital Marketing Manager for Your Brand
I am a Marketing Manager who believes that data doesn’t have to be cold, and creativity shouldn’t be a guessing game. Under the banner of Big Sky Mind, I help brands navigate the complexity of the digital landscape by merging technical SEO architecture with high-fidelity storytelling.
With 10 years of full stack marketing experience I can help your brand grow.
Scaling isn’t just about reach; it’s about strategic visibility to your ideal audience
SEO and Analytics
I leverage deep-funnel analytics and technical SEO to transform quiet websites into high-visibility landmarks. By aligning search intent with data-backed strategy, I ensure your brand is not just found, but preferred.
Scale your Business
Growth is the intersection of better branding and smarter strategy. I specialize in elevating a brand’s digital footprint to unlock new levels of scale, ensuring that every touchpoint resonates and converts.
Better Branding
Better connection starts with better messaging. I leverage brand identity to strip away the noise, ensuring your business speaks a language that resonates deeply and authentically with your target market.
Branding Videos and Ads
Complexity is the enemy of conversion. This project was born from the need to rescue a high-value brand from convoluted messaging that failed to resonate. By stripping away the jargon and identifying the core human value, I produced a brand film that delivers a clear, undeniable signal in a noisy market.
The Challenge: To transition a brand from a legacy 55+ demographic to a more competitive, upscale 40+ market without losing its established credibility.
The Strategy: I led a visual and narrative overhaul, introducing a more sophisticated, high-fidelity aesthetic that resonates with an aspirational audience. By shifting the pacing, color grading, and messaging from “traditional” to “modern-upscale,” we successfully repositioned the brand to capture a younger, affluent market segment.
The Challenge: A legacy healthcare provider was facing a decline in market share across the Texas region due to an outdated brand perception. To win back the trust of Home Health Agencies, the brand required a complete visual and strategic makeover.
The Solution: I developed a suite of high-impact video ads that shifted the brand from “outdated” to “digitalized.” By introducing a modern, tech-forward aesthetic, we successfully repositioned the company as the premier choice for professional partnerships, effectively halting the decline and re-establishing their prominent market footprint.
My story from
10 years of experience
My career has been defined by leading high-performing, multi-channel teams across diverse global markets. I have spearheaded marketing operations for a major US-based dropshipping enterprise, overseeing a portfolio of high-end niche websites. By synchronizing SEO, paid media, and brand architecture, we scaled these assets into market leaders through a data-driven approach to e-commerce.
My experience is built on a foundation of versatility—from the competitive landscape of Australian business to the high-stakes, regulatory environment of US Healthcare. In every role, my mission remains the same: to strip away the noise of convoluted messaging and build clear, scalable systems that drive measurable ROI.
Let’s get in touch
I am looking to bring my experience in full-stack leadership and high-velocity scaling to a forward-thinking team. If you’re searching for a dedicated leader to architect your brand’s long-term digital future and lead your marketing operations to new heights, let’s start a conversation.